Marketing: Create a One-Page Marketing Plan

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Marketing: Create a One-Page Marketing Plan

June 5 @ 10:00 am - 1:00 pm

Marketing: Create a One-Page Marketing Plan (up to 20 participants)This half-day workshop aims to give an overview of marketing and will explore approaches to raising the profile of your business and will include:
• Identifying your Marketing Aims
• Multi-Channel Marketing: Identifying the most appropriate channels of marketing for your business
• Connecting with your audience & influencers of your brand
• Competitor analysis: how to stay ahead of the competition.
• PR & Media: An introduction of how to write a press release and approach the media
• Creation of a one-page Marketing Plan for each business.
The workshop will be interactive, and participants will complete a worksheet during the session focussed on creating a one-page marketing plan for their business. The content/ case studies used during the workshop will be customised to suit the designers / makers involved.

Fiona Chautard is a qualified business coach, experienced mentor and adviser to the creative industries with a specialism in fashion, textiles and design. She is the specialist industry adviser for fashion, textiles and retail at Textiles Scotland, Cultural Enterprise Office and Fashion Foundry where she advises & mentors creative businesses and individuals. She is a mentor for the Craft Council and Fashion Foundry and serves on advisory boards at Caledonian University and Textiles Scotland.


June 5
10:00 am - 1:00 pm